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ServiceNow & UX – why looks matter

To have a truly exceptional experience on the ServiceNow platform, collaboration between UX and UI is essential. By aligning visual design with seamless interaction, UI & UX play a critical role in creating a visually appealing, intuitive, and user-friendly ServiceNow portal that enhances user understanding and satisfaction.

Unlocking value through UX with The City of Copenhagen & ServiceNow

The real value Why good UI/UX matters in ServiceNow

Increased user adoption and engagement

No more abandoned platforms! Witness how intuitive design drives active usage across user groups.

Enhanced productivity and efficiency

Save time and resources with a UI/UX that streamlines workflows and eliminates frustrating navigation.

Improved employee satisfaction

Happy employees, happy business! See how user-friendliness contributes to a positive work environment.

Reduced training costs

Clear and consistent design translates to less training time and faster user onboarding.

Elevated brand image

Project a modern and efficient image with a polished UI/UX that reflects your organisation’s professionalism.

Most common pain points in the ServiceNow platform


Complex workflows
Users struggle with overwhelming options, confusing processes, and a lack of guidance within ServiceNow’s complex workflows.

Unclear navigation
Poor information architecture, hidden features, and ineffective search functionality make it difficult for users to find what they need on the platform.

Inconsistent design patterns
Incoherent visual design and mixed interaction patterns create a disjointed user experience and erode trust in the system.

Insufficient feedback mechanisms
Users face disorientation due to a lack of feedback and unclear error handling, impacting their ability to understand and resolve issues on the platform.

Do you see your organisation struggling with the same issues?
Devoteam can help!

Create unforgettable experiences with ServiceNow easily.

Designing experiences that truly resonate can often feel like navigating a maze of challenges, just like the ones we mentioned above. However, the path becomes clearer and more manageable when you have the right guidance.

ServiceNow provides the tools and support to streamline this process but we can help you transform daunting challenges into rewarding opportunities, making the creation of unforgettable experiences not only achievable, but also fulfilling.

Learn how to craft intuitive and engaging experiences on the ServiceNow platform, using best practices within UI/UX design, in order to meet the specific needs and preferences of different user groups across your organisation’s landscape.

Download free eBook →

Don’t take our word for it.

See how did others unlock value through UX with us.

Copenhagen logo

The municipality of Copenhagen is home to more than half a million people. After implementing the ServiceNow platform together with Devoteam 6 years ago, they decided that they needed to prioritise user experience and UX design to boost employee satisfaction. They wanted to revamp the look of the existing platform.

Or hear it straight from the source!

Why choose us. Discover the power of a platform.

Workflow automation accelerates business efficiency and innovation. The expertise of a ServiceNow Elite Partner helps you scale your enterprise swiftly and sustainably. ServiceNow is a leading-edge platform provider that automates enterprise operations. With a suite of user-friendly applications built on the Now platform, you’ll achieve new levels of workflow automation and business process integration.

15 countries served
1000+ customers
800+ tech experts
240+ advisory consultants

Your award-winning partner

With more than 25 years of service management expertise, we’ll streamline your strategic evolution in innovative and exciting ways.

And you’ll always receive the best bespoke solutions from our team of hundreds of experts across 15 countries – we’ve supported thousands of clients across EMEA and beyond.

With a firm focus on customer-centric design, our management consultants always work in synergy with our delivery experts to drive holistic transformation – so every element of your enterprise is aimed towards excellence.

Your full ServiceNow platform coverage and expertise is backed by the collective brainpower of our International Centres of Excellence (ICE) in Toulouse and Prague – as well as our status as ServiceNow EMEA Elite Partner of the Year 2023 & 2024 and Global IT Workflow Partner of the Year 2021.

With an award-winning partner by your side, there’s no limit to what you can achieve.

Would you like to know more about the user adoption on ServiceNow?

Get in touch